Starting with a dream

Before you can move forward, you need to adopt goals and a philosophy for your business. In other words, what do you want your business to achieve and what are the values you want to adopt to achieve those goals. You can start by asking yourself:

Why am I in business? What products or services am I going to sell? What customers am I serving and how will they benefit from my product or service. How successful do I want to be? What values will I adopt towards my customers and employees? You must be specific!

Once you have defined your goals and philosophy, it